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Notes from the field: Service Matters
We just got back from a week of vacation in Washington DC. I spent a lot of time thinking about (and experiencing) different levels of customer service, from the public transportation, hotel, the...
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That one simple question: Do you know the answer?
I’m pretty sure we all understand the importance of talking to our customers. But, how often do you talk to your customers? Maybe once a year? Perhaps once a month? And, how do you talk to them?...
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Brand Loyalty: Truth or Fable
What does it take to be loyal to a brand– a product, service or company? I’ve been thinking about writing this post about a company and product you may have heard of—Apple, and their new MacBook Pro,...
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The Customer Experience
The impressions made on a customer, whether the business provides products, services or environments, are largely based upon the experience. We have expectations. We should be waited on, greeted, our...
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Magical Mystery Avatar Starring as Tech Support
It’s any time of the day. You’re sitting at your computer, staring into your monitor. An error message appears. Something has gone wrong. Terribly, terribly awry. There’s no company help desk. No tech...
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Marketing with Meaning: The Importance of Satisfied Customers
In his book, The Next Evolution of Marketing, Connect Your Customers by Marketing with Meaning*, Bob Gilbreath discusses the importance of ensuring customer satisfaction. He writes, “In order to...
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Businesses Benefit from Strategic Social Media Programs
While social networking began as a consumer activity, it has become a crucial component of most business marketing strategies as it allows companies to reach highly targeted audiences with custom...
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Quora: The Social Search Engine
It’s 2011, and Quora has emerged as the latest social media tool that has marketers buzzing. The site, which was launched in January 2010 with Facebook’s former Chief Technology Officer serving as...
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How Can Quora Fit Into Your Social Media Marketing Toolbox?
Now that you know all about Quora and how it works, Weber Media Partners gives you three ways that it can help you and your business manage and build its online reputation. 1) Monitoring Your Brand...
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